I’m not quickly impressed with any social app that pops up on the App Store but Strum from Smule did just that. What impresses me is the simplicity of the app and how transparent the tech is. Smule is known for its implementation of creative music and video filters. With Strum, a mundane and simple 15- second task or narration can be turned into a low-budget music video production. Once approved by the user, the clip can be shared in Facebook, Twitter or on any other social app for that matter.
Here’s how my curiosity got funky:
What’s up with this app?
The offering is free in the App Store. Strum has a generous line of free filters from the get-go but I’m betting that the super cool ones down the road will cost the user.
Strum has something here that could turn 15 seconds a social media norm the same way 140 characters is with Twitter. And just like Twitter, you can follow users that you like. As of launch, the Popular section is filled with banter, singing and funny anecdotes from regular peeps like me.
If Strum catches on, as I think it will, Smule needs to organize the clips better in the app. I already feel that the Popular section is overcrowded and it’s only the second day of release.
Strum is a great social app that will motivated people to share thoughts and events due to the cool music and video filters. This is all we need right? Another tool that will get people to talk about their breakfast and how great it is to iron their shirt. I’ll bet that you’ll do it too.